How To Add FAQ Schema In WordPress — Step by Step Guide.

Harsh Agrawal
6 min readFeb 1, 2020

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Recommended tools:

  1. Answer the public: https://answerthepublic.com/
  2. SEMRUSH — Get 14 days free trial here https://www.shoutmeloud.com/recommended/SEMRUSHTrial/
  3. Yoast SEO plugin: https://www.shoutmeloud.com/how-to-set-up-yoast-wordpress-seo-plugin-configuration.html
  4. Easy table of content Plugin: https://wordpress.org/plugins/easy-table-of-contents/
  5. Google structured data testing tool: https://search.google.com/structured-data/testing-tool/u/0/

Read the latest On Page SEO guide: https://www.shoutmeloud.com/on-page-seo.html

In this video you will learn:

✅What is FAQ Rich schema

🔥How to show FAQ Rich schema in Google SERP

🤔Benefits of adding Q&A in an article

🙏🏻How to add FAQ Schema in WordPress

😊Yoast SEO FAQ Schema feature

🎉How to find relevant questions for adding in FAQ schema

🔥How to add table of content in WordPress

Hey, Shouters, what’s up?

Welcome to another episode of Shout Loud.
I’m your host Harsh Agarwal and today’s guide is for all the WordPress users and all the people who want to improve their SEO.

So today, what we are going to learn is very easy, very simple, and something you can implement today and it will help you to drive more traffic, plus it will also make your website phisher proof.

And I will explain that in a moment, but before that let me quickly show you
what exactly we are going to achieve today.

So, this is Google search result for query
“What is affiliate marketing?”
and you can see here these are the FAQ schema. Like apart from the typical search result you can also see this question and answer which is being shown
in the search result.
And this is a new thing which Google has implemented a few months back and it is called FAQ rich Schema.

Now you can do that in WordPress easily and I’ll show you how to get this thing done.

To get started, let me just show you how the actual article looks like. So this is the actual article and you can see I’ve added a section on FAQ and where I have a few questions which people typically ask around this topics like

“Is it important to have a blog for affiliate promotion?”

and “How much does it cost to join an affiliate program?”

So question like this which people typically ask and I’ve added this
question and also the answer in FAQ schema. And you can also do that, so before I show you exactly how to get this done let me explain you what is
the benefit of doing this?

So, when you start adding FAQ’s to any topic, you’re also increasing the
questions around that topic. That means you’re also increasing, a number of word count in those articles, you’re adding those articles more meaningful and with the time you’ll start seeing more traffic to that pages provided you’re adding only those questions which makes more sense. And how to find those
questions I’ll explain at the later part of this video.

So, apart from that, as you know people have started using “Why?” search more finding answers to many questions and most of the questions are like “What?”, “Why?”, “How?”, “When?” and adding FAQ makes sure that tomorrow when VoiceSearch become the main thing, at least your article
stand a chance to be there.

So, this is how the FAQ will help you to start, increase your website traffic and making your website futureproof.

So, now the next question is “How do you add FAQ schema?”

So for this, we will be using a popular WordPress plugin called Yoast SEO
which is one of the best SEO plugins out there and
they have added this feature called FAQ Schema.

FAQ Schema in WordPress:

So let me show you how it actually works.
So, when you’re inside your WordPress edit post section, just click on this icon, search for FAQ here and then, this is how you get FAQ schema.
Now you can start typing the question and answer to them, right.

So this exactly what I have done here that you can see.
These are the questions and answer and this is all added by using the FAQ
schema feature of Yoast SEO. You can also add images in the answer, however, images doesn’t show in the search pages.

Now, the most important question, how do I find questions?
Well this part is also easy, and I’ll share three different ways by which you can find questions related to any topic that you can use as a FAQ.

So for this we will be using this query “child mattress”.

The easiest way get to get this one is to go to Google search and search for your query. And you can see here are a few questions that Google thinks is highly relevant to this particular topic.

And since your writing this topic, or even if you’re researching about this topic you can quickly see, this makes sense that “Which is best type of
mattress for a child?” and this is highly relevant to this topic itself.

So now, this a question that you should be adding as a FAQ.

So when you click on this result, Google will auto-populate three more questions and when you click on another result Google will auto-populate
three more results. So by doing this you can find a lot of questions.

Now you have to be mindful that you don’t end up picking a
very irrelevant question. And sometime Google gives you irrelevant suggestions.

So, you know it’s very important that you find only those questions which is relevant to the topic that you are writing on. So that’s number one. Now number two, which is also free, is using this tool called Answer the Public.
Now in the Answer the Public, you can search for a query and they have
a section called Questions.
And here you can find all the questions around this particular topic.

So I’ve searched for “Child Mattress” and then we can see this questions like “How firm should child mattress be?”

Now that’s a very unique questions which probably many of us which as a writer would not think of right?

So that’s how you start building questions around a topic.

Now, These two are the free methods.
Now the third one is SEMRush.

Now this is one best SEO tool that I’ve been using for last many years and it is bang on. So SEM Rush has this feature called Keyword Magic Tool. Now simply go to Keyword Magic Tool, search for the query, and then it will show you the results like this. Now, you need to filter this result so it will show you all the results.
Now click on Questions and then you’ll be provided with something like this. So here you can see there are query like

“How to choose a mattress for child?”
“Is a memory foam mattress good for a child?”

Now what I really like about this page is you’ll also get volume part which is pretty significant, like you can actually decide, this question is going to definitely impact your traffic. So we’re using these three tools:

Google Search
Answer the Public
SEM Rush

You can create a series of questions related to the topic that
you are writing about. And that way and using the Yoast SEO FAQ feature you can add FAQ schema.

Now apart from the fact that it will help your user to get an answer
to lot of questions that they have in their
mind.

Now at the same time, I highly recommend you to use this plugin called
Table of Content plugin.

So that’s how this whole system works.

I hope this adds value to the way you blog or the way you create content and I hope to hear your result. If you have any tricks to share with me, let me know in the comment section below

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Harsh Agrawal
Harsh Agrawal

Written by Harsh Agrawal

Harsh Agrawal is a Professional Blogger and blog consultant. You can find his work at http://www.shoutmeloud.com

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